HTML language...

[hippie]

Let me start by saying I know nothing about computers nor their terminology. I am working on my website however I cannot obtain the HTML language to add links to my site. I can take a website that appears higher on the listings than mine and through "link analyzers" see that websites' links but how do I enter the links shown into my HTML to obtain a higher position in the listings? Ref;www.civilprocessservers.org
Thank you, Bob