Seems to me that the vendor is taking advantage of a situation at that price (old demand/supply pricing curve from micro econ.). As I recall ethanol added to gasoline raised the price with reduced performance. (we had to pay because of the treehuggers, the ethanol subsidy and the boutique blending). Now I guess we have to pay premium prices for just good ol' gasoline. I guess I'll buy it when I tow through Easton heading down to the Honga.