Cut into cubes. Quickly fry and toss in skillet to toughen skin. Put on hook and lower into water...notice the enticing grease slick emitting from the bait while simutaneously mentally imagine an artery knotted up like a closed fist...stupid fish. Cast. Catch and land catfish. Repeat. Enjoy.
Tip: Its nice to share but resist urge to eat all your bait...save some for the catfish.